Reasons to Go Mobile!

Your audience is already mobile - are you?

Gartner

• By 2013, more perople will use their mobile phones than PCs to get online.
• Mobile seraches have grown by 4X since 2010.
• There will be one mobile device for every person on earth by 2015.

Sources: Gartner, 2010; Google Internal Data, 2011; Cisco, 2011

Compuware

• 60% of users expect a mobile site to load in three seconds or less.
• 71% of users expect a mobile site to load as fast as a desktop site.
• 78% will retry a site two times or less if it does not load initially.
• 57% would not recommend a business with a bad mobile site.
• 40% have turned to a competitor´s site after a bad mobile experience.
• 23% of adults have cursed at their phone when a site does not work.

Sources: Compuware, "What Users Want from Mobile," 2011

Google

• 95% of smartphone users have searched for local information.
• 61% of users call a business after searching and 59% visit the location.
• 90% of these people act within 24 hours.

Sources: Google "The Mobile Movement: Understanding Smartphone Users," 2011

Adobe

• 81% of users prefer mobile sites to apps for researching prices.
• 79% prefere mobile sites for product reviews.
• 63% prefer mobile sites for purchasing.

Sources: Adobe Systems Adobe Mobile Experience Survey, 2011; eMarketer, 2011

Lightspeed

• 70% of mobile users have compared product prices on their cell phones.
• 65% have read product reviews on their phones.
• 50% of mobile searches lead to purchase.

Sources: Lightspeed Research, 2010; Google "The Mobile Movement: Understanding Smartphone Users," 2011